About My Logo
Logos are a physical representation of a theme, idea, brand, company, or person. For the first ten years of my professional career, I worked as the Design Director for Meredith Corporation; publishers of Better Homes & Gardens, Ladies’ Home Journal, More, and many other magazines as well as the owners of multiple tv stations across the country. When it came time for me to design a logo representing the themes and areas I want to focus on, it was a challenging and exciting opportunity to visually illustrate the emotional, spiritual, and energetic themes that are so important to me.
This current version is the result of many of those themes incorporated together. Over the years, birds have brought powerful medicine to me, especially Blue Jay, Crow, and Hawk. The symbol in the center of the logo is composed of two feathers representing the major impact birds play in my life. They are crossed with their tips and bases pointing towards the lesser known Four Directions; NW, SW, NE, SE. The Four Directions are a major focus in my Forrest Yoga practice, teachings and ceremony.
I have spent the majority of my life focusing on the most obvious things going on, like jobs, relationships, and other areas that were right at the surface of my awareness. From 2012-2013, I entered into the year-long Forrest Yoga Mentorship Program where we gathered from across the country four times in person, and four times over the phone. We were critiqued in our teaching, use of breath formula, class sequencing, and got to really polish up our teaching overall. One of the greatest gifts I received from that Mentorship was the bringing to light the fact that I spent most of my life living in the bright side of the Medicine Wheel. Focusing only on the good, positive areas of my life, and completely avoiding the darker, insecure, more mysterious places. The direction of the West, that place of shadows, darkness, and dreaming. This is the place where the most magic lives. By focusing on these lesser known areas of the medicine wheel, I have grown the most dramatically and it is my hope to help others look a bit deeper into their own mysteries and places of magic.
The two feathers are surrounded by a circle representing the Hoop of the People. Mending the Rainbow Hoop of the People is a major mission of the Forrest Yoga organization and I believe in this mission wholeheartedly.
Being an artist, color is a very important contributor to the feeling of a design. I choose this color pallet for a specific reason. The warm earth tones; brown, salmon, and coral are balanced by the cooler blue and turquoise of the hoop and the feather spines, again focusing on balance.